{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over today's movie theaters.
The most significant shock the film industry has experienced in 2025? The return of horror as a dominant force at the UK film market.
As a genre, it has remarkably outperformed previous years with a annual growth of 22% for the UK and Ireland film earnings: £83,766,086 in 2025, compared with £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a film industry analyst.
The top performers of the year – Weapons (£11.4m), another hit film (£16.2m), the latest Conjuring installment (£14.98 million) and 28 Years Later (£15.54 million) – have all remained in the multiplexes and in the popular awareness.
While much of the industry commentary highlights the unique excellence of certain directors, their triumphs suggest something shifting between viewers and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of creative value, the ongoing appeal of spooky films this year indicates they are giving moviegoers something that’s greatly desired: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of horror film history.
In the context of a global headlines featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures resonate a bit differently with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an performer from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Scholars highlight the boom of German expressionism after the first world war and the turbulent times of the post-war Germany, with movies such as The Cabinet of Dr Caligari and a pioneering fright film.
Subsequently came the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of border issues shaped the just-premiered supernatural tale The Severed Sun.
The creator explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the modern period of praised, culturally aware scary films commenced with a brilliant satire released a year after a polarizing administration.
It sparked a fresh generation of visionary directors, including various prominent figures.
“That period was incredibly stimulating,” recalls a creator whose film about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a reconsideration of the underrated horror works.
Recently, a new cinema opened in London, showing underground films such as a quirky horror title, a classic adaptation and the late-80s version of the expressionist icon.
The fresh acclaim of this “raw and chaotic” genre is, according to the theater owner, a straightforward answer to the algorithmic content produced at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an expert.
Besides the revival of the deranged genius archetype – with several renditions of a literary masterpiece on the horizon – he predicts we will see horror films in the near future responding to our current anxieties: about tech supremacy in the years ahead and “vampires living in the Trump tower”.
In the interim, a biblical fright story The Carpenter’s Son – which tells the story of holy family challenges after the messiah's arrival, and includes famous performers as the sacred figures – is planned for launch later this year, and will undoubtedly cause a stir through the Christian right in the America.</