How Far-Right Meme to Protest Emblem: The Unexpected Evolution of the Frog

This revolution may not be televised, though it may feature amphibious toes and bulging eyes.

It also might feature a unicorn's horn or a chicken's feathers.

Whilst rallies opposing the administration carry on in American cities, demonstrators have embraced the spirit of a neighborhood dress-up party. They've offered dance instruction, given away treats, and performed on unicycles, while armed law enforcement look on.

Combining comedy and political action – a strategy researchers call "tactical frivolity" – is not new. Yet it has transformed into a signature characteristic of American protest in the current era, adopted by both left and right.

And one symbol has proven to be notably significant – the frog. It originated after video footage of a confrontation between an individual in a frog suit and federal officers in the city of Portland, became an internet sensation. It subsequently appeared to rallies nationwide.

"There's a lot at play with that humble inflatable frog," states a professor, a professor at UC Davis and a Guggenheim Fellow who focuses on creative activism.

The Path From Pepe to the Streets of Portland

It's hard to discuss protests and frogs without mentioning Pepe, an illustrated figure adopted by online communities during a political race.

When the character initially spread online, people used it to express certain emotions. Afterwards, it was utilized to show support for a political figure, including a particular image shared by that figure himself, depicting the frog with a signature suit and hair.

Pepe was also depicted in certain internet forums in more extreme scenarios, portrayed as a historical dictator. Participants exchanged "rare Pepes" and established digital currency in his name. His catchphrase, "feels good, man", was used a coded signal.

Yet Pepe didn't start out as a political symbol.

Its creator, artist Matt Furie, has expressed about his disapproval for its co-option. His creation was meant as simply an apolitical figure in this artist's universe.

The frog debuted in an online comic in the mid-2000s – apolitical and best known for a particular bathroom habit. In 'Feels Good Man', which chronicles the creator's attempt to wrest back control of his creation, he stated his drawing came from his time with friends and roommates.

As he started out, the artist experimented with sharing his art to new websites, where other users began to copy, alter, and reinterpret his character. When the meme proliferated into the more extreme corners of online spaces, Mr Furie tried to disavow the frog, even killing him off in a comic strip.

However, its legacy continued.

"It shows that creators cannot own symbols," explains the professor. "They can change and shift and be repurposed."

For a long time, the notoriety of Pepe resulted in frogs were largely associated with conservative politics. A transformation occurred in early October, when a confrontation between a protestor dressed in a blow-up amphibian suit and a federal agent in Portland captured global attention.

The event came just days after a decision to deploy military personnel to the city, which was called "war-ravaged". Activists began to assemble in large numbers at a specific location, near an immigration enforcement facility.

Emotions ran high and a officer deployed a chemical agent at a protester, directing it into the opening of the inflatable suit.

The individual, Seth Todd, reacted humorously, saying he had tasted "spicier tamales". Yet the footage spread everywhere.

The frog suit was not too unusual for Portland, known for its quirky culture and left-wing protests that revel in the absurd – outdoor exercise, 80s-style aerobics lessons, and unique parades. A local saying is "Keep Portland Weird."

This symbol even played a role in a lawsuit between the federal government and Portland, which contended the use of troops was illegal.

Although the court ruled in October that the administration had the right to deploy troops, a minority opinion disagreed, mentioning the protesters' "well-known penchant for donning inflatable costumes when expressing their disagreement."

"Some might view the majority's ruling, which adopts the government's characterization as a battlefield, as merely absurd," she wrote. "Yet the outcome has serious implications."

The action was "permanently" blocked soon after, and troops have reportedly departed the area.

But by then, the amphibian costume had transformed into a significant anti-administration symbol for the left.

The costume was spotted across the country at anti-authoritarian protests recently. Amphibian costumes were present – along with other creatures – in San Diego and Atlanta and Boston. They appeared in rural communities and big international cities abroad.

The inflatable suit was backordered on major websites, and rose in price.

Shaping the Visual Story

The link between the two amphibian symbols – is the dynamic between the humorous, benign cartoon and underlying political significance. This concept is "tactical frivolity."

The strategy rests on what the professor calls a "disarming display" – usually humorous, it's a "disarming and charming" display that highlights a cause without needing obviously explaining them. It's the silly outfit used, or the meme circulated.

Mr Bogad is both an expert on this topic and someone who uses these tactics. He's written a book called 'Tactical Performance', and taught workshops around the world.

"One can look back to the Middle Ages – when people are dominated, absurd humor is used to express dissent indirectly and while maintaining plausible deniability."

The idea of such tactics is multi-faceted, he explains.

When activists confront a powerful opposition, a silly costume {takes control of|seizes|influences

Matthew Higgins
Matthew Higgins

A passionate gamer and tech enthusiast with over a decade of experience in game journalism and community building.